Search Engine Optimization

Improve Your Search Rankings

Improving your website’s search engine rankings can feel like an impossible maths problem.

But what if it was more like choosing a birthday present for a friend? A challenge, but also fun.

Something that starts with the other person – what do they like? What will capture their curiosity and interest?

When, after some thinking, you hit on the right idea, it’s win-win – your friend loves their present. And you look good for choosing something just right.


Doing well in Google requires the same sort of approach.

How does it work? It couldn’t be simpler. When people are pleased with what you’ve made, links to your site will follow. Google want to know who to point to, and they find out by looking at how we point to each other.
They assess how we recognise each other and amplify it through their search results.